The Rogovin-Federman complex resides in the middle of the central Route 2, near the Netanya Stadium, and is constructed as a shopping mall with a large variety of commercial stores.
The new Cinema City complex is currently constructed in the vicinity and will include 10 modern and unique cinemas as well as an impressive commercial floor with leading stores, restaurants and cafés, such as Segev, Auto Bar, Moses, Arcaffe, etc.